Humanized Design In An Interactive Online Advertising Application Research

The Internet has been undergoing profound changes since the beginning of the21st Century. The emerge of concepts like cloud computing, big data and raise of the wireless network coverage announced the arrival of the digital life. With the help of new media technologies, the Internet media has become the fourth media coming after newspaper, radio, television and the online advertising is becoming more and more humanized and modernized.The application of New media technology in the online advertising promotion makes online advertising increasingly competitive and need to get user-friendly design involved to meet the audience’s high material and cultural demands. Interactive Web advertising design changed the traditional methods of information dissemination and advertising forms and focuses on interactive participation, emotional experience model. Humanized interactive online advertising design can also be understood as a service-oriented design in modern cultural context, which takes the audience as the starting point and meets their visual needs, habits, psychological characteristics and emotional needs etc.Therefore, through the analysis of the impact of humanized design to the audience of the interactive online advertising, the interactive online advertising’s demands on the content of the idea of humanized design, visual analysis of the audience’s sensory experience, buying behavior, emotional needs and also considering the audience’s increasing needs, this paper raises the humanized design with focused on users’experience. This paper comes up with a practical design method according to application of interactive online advertising to meet the increasing need of interactive advertising in such digital life.This paper, starting from the audiences’emotional, multi-cultural and personalized needs to the interactive online advertising, intends to discuss how does the humanized design can be reflected in the interactive online advertising, attempts to summarize the steps of a new, complete and systematic research on the interactive online advertising based on humanized design, sets a solid foundation for further practice and provides practical guidance to the theoretical research on interactive online advertising.