Visual Characteristics Of Shanghai Subway Print Advertising

The subway is an important traffic tool to change city life which goes throughthe city underground the deep channel in the life of people.The metro in endless dayand night crowd surging,and with the eyes of people to the underground space tobuild a huge floating horizin,also formed a richly endowed by the nature ofadvertising media. Now subway is not only a flow space,graphic design just like abeatiful landspace rendering the subway environment.Different plane advertisingfeatures are how to make a monotone covered with rich visual atmosphere.Thepaper will give the interpretation.When the space meets the graphic in thesubway,here instantly turns into visual feast.In this thesis, the visual characteristics of the Shanghai etro print ads is the mainobject of study，on the basis of the comparative analysis of domestic and foreignrepresentative citys subway and ads to discuss the metro spatial characteristics of thevisual characteristics of the metro print ads influencing factors in Shanghai.Exploringthese factors to the Shanghai metro print ads how different performance through theanalysis of Shanghais unique geographical,commercial,cultural and other factors andcombining advertising attention of your audience crowd under time pressure. Inorder to find out the different design requirements to the design of the Shanghaisubway ads because of the different influencing factors. The purpose ofdissemination of subway advertising is to make the advertising demands conveyaccurate information to your audience timely. At the moment the form of expressionin the different space environment and the chief selling point of the advertising mustalso be treated differently.This requires to analysis Specifically environmentalcharacteristics of their own space.Though the Introduction about the pattern ofdistribution and display form, Combined with successful case illustrates the Shanghaisubway ads in the subway space environment to present ideas and be effective,wefind Subway ads need a simple screen to make product information conveyaccurate.,and have creative forms of strong visual impact to convey the brandconcept so that consumers can have a deep expression. At the same time it brings the art of visual beaty and commercial value to the whole environment which notonly has the practical function but also has the aesthetic value.All that makes theoriginal boring freezing metro environment endows art individuality and cultural,atthe same time it also plays the role of propaganda.Shanghai metro print ad has a unique visual characteristics at the same timethere are some shortcomings. Advertising reflect a citys cultural enrichment,sobuilding excellent subway ads is necessary. Through the analysis of the spatialcharacteristics of Shanghai Metro positioning, analysis of the impact of variousfactors comprehensively. At last in oder to make Shanghai Metro print ads to play astronger effect of publicity, I give some constructive advice on the futuredevelopment of Shanghai Metro print ads. The five advices is to build subway neatvisual order, show the Shanghai Culture, cleverly borrow unique underground space,enhance the quality of the ads and show expressive effect with sience andTechnology.