| This dissertation takes the analysis and shaping of the brand image of Tancheng Ginkgo Hot Spring Town as the main content,and takes the construction of beautiful countryside as the starting point of this dissertation proposed by the Fifth Plenary Session of the 16 th CPC Central Committee,which plays a vital role in promoting the beautification of rural living environment,the growth of rural economy and the realization of urban and rural development.Beautiful rural construction is a large-scale rural construction work that has been actively carried out throughout the country in recent years.Many regions have accumulated valuable experience in the construction of beautiful countryside,and played a role of benchmarking and leading for the development of their local and other regions.Tancheng Ginkgo Hot Spring Town is a project carried out from the perspective of "beautiful countryside".With the development concept of "Ginkgo Hometown-Happy Pastoral" as the core,the local resources are fully integrated.Tancheng Ginkgo Hot Spring Town has built a flourishing multi-cultural industry of Ginkgo biloba,which includes beautiful pastoral scenery,rich agricultural industry chain,happy residents' life,complete supporting facilities and dense.Yu's Ginkgo culture and the brand cultural image that can be inherited.Tancheng Ginkgo Hot Spring Town is a comprehensive pastoral area with Ginkgo biloba industry as its orientation,and has been appraised as a "provincial characteristic town".This paper investigates and analyses the advantages,disadvantages,opportunities and threats of Tancheng Ginkgo Hot Spring Town from the perspective of "Beautiful Rural Construction".At the same time,it makes a cultural refinement and logical combing of the contents of the investigation and analysis,integrates and excavates the value of culture and image,inherits and modernizes the combination,and creates a "Ginkgo Town-Happy Pastoral" with a brand-new image.” Tancheng Ginkgo Hot Spring Town. |
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