Research On The Strategy Of Chinese Music Culture's External Communication

In this 21 st century of increasing interconnections,countries in the world is communicating with each other at a closer and more frequent pace,covering the fields of politics,economy,cultures and so on.Closer networking has enabled these countries an effective and efficient information updating in the present "global village".Based on this,China’s choice of outbound cultural communication is of both necessity and historical significance.The Chinese music is an important role in this process.Yet the outcome of this action is not satisfying as expected.Against this background,the overseas Confucius Institute is to be furhter explored as an excellent channel for the exchange.From an interdisciplinary perspective,this research is combining theories of Music and Communication to analyze the special role Confucius Institutes play in the Chinese music’s "going global".To be secific,the author is approaching the subject with the aid of the "5W" communication theory.Beginning with the analysis of communicator,content,mode of communication,audience,etc.,the paper is trying to locate the practical dilemma of Chinese music culture’s global spreading in Confucius Institutes,and tries to pinpoint reasonable and scientific solutions to provide reference for decision-making by related authorities.