Empowerment Of Image: Research On The Application And Construction Of The Animated IP Image Based On The Graduation Creation "Robot Candy" As A Sample

This paper is based on the background of "Internet plus" Through the analysis of the development process of the animation IP(Intellectual Property)image,the setting factors and the definition of giving-value-design,we explore the significance of the animation IP image construction on the commercial valuation.We put much weighting on the analysis of application cases of animation IP image from the degrees of giving-value-design and explore the function of animation IP image construction for giving-value-design.Combining the diversified animation IP image with the current era environment,it provides a useful way to develop potential business value by virtue of the well expressiveness of animation IP image and the unique inherent features of itself.This paper lists and studies a large number of application cases of animation IP image in the commercial field from different perspectives,including brand effect orientation,experiential economic interactive application,multi-field sharing and so on,to summarize the value of animated IP image for the commercial application.With the emergence of video self-media,short video has entered the public's vision in a new form of media and realize the mutual fusion of video self-Media and animation IP image.It also has a far-reaching impact on the construction of animation IP image.In such way,animation IP image no longer depends on traditional media.Nowadays,with new trend of digitalization,the concepts of "enabler" and "the enabled" have not been so much isolated gradually.Finally,the construction of animation IP image has realized mutual fusion of different fields.Graduation animation design of "Robot Tangf",trying to break the traditional narrative mode of animation,using video self-media as the transmission platform,has created the animation IP image of the robot model.Relying on video self-Media(Douyin App)platform for publicity and promotion,it has achieved the aim of so-called giving value design by its dance display.Design plays an very important role in the process of society evolution.It is very meaningful to understand the commercial value and potential significance of design based on the construction of animation IP image.