Research On The Dissemination Strategy Of Cultural Documentaries From The Perspective Of New Media

With the development of the new media and the tide of the times,cultural documentaries of various forms continue to pour into the public's vision.These imagery works may be macrorendered or subjectively expressed.But nowadays,with the increasing enthusiasm of creation and the rising demand of popular culture,many cultural documentaries begin to stop staying on the old forms of expression and communication.The new media environment has brought more and more diversified space for the development of cultural documentaries.At the same time,it is no longer limited to the form of traditional cultural documentary.The fragmentation and the spread of “micro-recording” also provide a new way of communication and dissemination for cultural documentary.The documentary Fushan has a kiln takes the local characteristics of the Pingshan kiln in Pingjiang County,Hunan Province as the object of creation,and comprehensively explains the traditional techniques of the ancient ash kiln.The main theme of "Fushan has a kiln" is divided into fragmented forms according to content integration.In order to make the performance of the Laoshan kiln kiln more straightforward,let the craftsmen do their best to inherit the spiritual connotation of porcelain art to be better and more widely promoted.At the same time,through the local cultural documentary,the Pingjiang business card with unique local characteristics was created.This article starts from the cultural documentary film Fushan Youyao created by the author,based on communication theory,TV program planning,audience psychology and other related theories.Now analyzes the current situation of documentary dissemination in the cultural media documentary new media environment,supplemented by Related literature is analyzed.Then it discusses the dissemination value of local cultural documentaries,including explicit value and invisible communication value.Secondly,based on the communication theory,the author analyzes the communication elements of the cultural documentary under the new media,the dissemination content,the audience and other communication elements,and explores the communication path and related strategies of the cultural documentary in the new media environment.Limitations and deficiencies in graduation creation.At the same time,through close fitting with the graduation creation case,it is necessary to test its practice and exploration on the basis of theory,and also provide some reference or relevant thinking on the dissemination of cultural documentary and even documentary market in the new media environment.