Research On The Communication Strategy Of Micro Documentary In China Under The Background Of Media Convergence

In recent years,with the progress of the times and the rapid development of science and technology such as the Internet,different forms of media converge and blend in many aspects,such as technology,content,industry,channel,culture,and so on,so as to achieve a high fusion of media.Under this influence,people's way of life and thinking have also undergone tremendous changes.Facing the complex media information,people's reading and viewing habits have been fragmented.Therefore,combining the characteristics of the current media integration environment,it is of theoretical and practical significance to explore the characteristics,creation,communication strategies and problems in the development of micro documentary in China.This paper,based on the background of the current media integration,takes China's Micro documentary as the research object.Through the analysis of its communication elements,this paper mainly studies the communication strategy of the micro documentary in China,and explores the problems and defects in the process of the micro documentary in the process of research,and then puts forward the countermeasures.This paper is divided into five parts: the first part is the introduction,which mainly introduces the research background,significance,research status,ideas and methods as well as the innovation of the research.The second part is an overview of media integration and micro documentary,in which the overview of media integration includes the basic concepts and characteristics of media integration.The overview of the micro documentary includes the concept,development process,"micro" characteristics and development status of the micro documentary.The third part mainly analyzes the four elements of communication,communication channel,audience,communication content and expression mode of the micro documentary under the background of media integration.The fourth part focuses on the analysis and discussion of the communication strategy of micro documentary under the background of media integration in China,mainly from five aspects of technology,content,audience positioning,marketing and communication methods,and use related cases to explain and analyze.The fifth part is to summarize and analyze the existing problems of the present micro documentary in the process of communication,and put forward corresponding countermeasures in order to improve the currentcommunication situation of the micro documentary so that it can obtain new competitive advantages in the fierce competition environment.