Research On The Optimization Of Marketing Strategies For HD Children's English Training Institutions

With the deepening of reform and opening up,China has put the structural reform of the education supply side on the agenda,and gradually promoted it in an orderly manner.It has become a social consensus to develop private education and enrich the main body of running schools.The government promotes the status of private education by promulgating laws and regulations and promulgating policies and provisions,so as to create a good environment for private schools.With the further opening of the Chinese market and the promotion of the "one belt and one way" initiative,the demand for English talents will not be reduced from a macro level.As a bridgehead along the way,the demand for English talents in Xi'an is also considerable.Therefore,the competition among English training institutions in Xi'an will become increasingly fierce.In this situation,it is particularly important to think about how to optimize marketing strategies to enhance their competitiveness.Focusing on the topic of marketing strategy optimization of HD children English training institutions,this paper,on the basis of summarizing the research status and relevant theories of scholars at home and abroad,determines the research ideas,writing structure and research methods.Secondly,it has analyzed the marketing status,customer satisfaction,macro and micro marketing environment of HD,and summarized the above analysis work through SWOT analysis method.Finally,according to the SWOT analysis results,after analyzing the market positioning strategy of the organization,based on 4C theory,the marketing strategy of HD is optimized.The results show that:Firstly,the main competitive advantages of HD in the English training market are unique teaching ideas,excellent teaching environment,high-quality teachers and high recognition of their teaching level by customers.Secondly,the single curriculum and pricing scheme,inadequate use of Internet marketing,low quality of service and the small number of learning centers are all the present levels of HD.The main competitive disadvantage of the section;Third, the national policy is good for the education and training industry,the English training industry market is not yet saturated,the demand is still strong,and the new technology reform promotes the upgrading of the education and training industry are all opportunities for the development of HD;Fourth,the growing strength of competitors,the growing popularity of alternatives,and the Possible policy risks are major threats to HD.