Ethical Analysis Of Green Consumption

Green represents the unity of man and nature.The development trend in the future is that man and nature are integrated and go hand in hand in harmony.Green consumption is a kind of consumption behavior in line with the future development trend.It is a consumption behavior that adapts to the trend of harmony between man and nature.It is different from the past "desire" consumption behavior and the past "abstinence" consumption behavior.It promotes the general interests of the community of man and nature,and is conducive to the harmonious development of man and nature as a whole.Green consumption behavior promotes the general interests of human and nature as a whole.It is dominated by self-interest and altruism.It is an ethical behavior with positive moral value.Firstly,this paper examines the green consumption behavior from its connotation,consumption change and destination,and elaborates that it is the green consumption under the overall view,including the green consumption of consumption concept,production field and life field.With the change of consumption,it keeps pace with the times and becomes one of the types of consumption ethics norms.It belongs to an important part of consumption ethics norms.Further improvement of consumer ethics norms.Secondly,this paper focuses on the ethical basis of green consumption behavior.It not only has the traditional Chinese philosophy of "harmony between man and nature" and "benevolence for the people and love for things" as the ethical theory support,but also is guided by the principles of consumer ethics.It follows the ethical principles of moderation,fairness and respect for life.As a consumer ethical norm,green consumption behavior is guided by the three principles.Specific consumption behavior.At last,this paper constructs the ethics of green consumption by virtue and law in practice.On the one hand,it advocates that consumers should establish green consumption concept by educating consumers on green consumption ethics,so that they can actively practice green consumption under moral self-discipline.On the other hand,through reasonable institutional arrangements,with the help of compulsory and normative incentive and supervision system of green consumption,consumers' behavior is restrained by other laws of external systems,and consumers are encouraged to practice green consumption.