Research On Animal Hospice Brand Based On Emotional Narrative Design

With the development of society and the improvement of people's living standards,the growing importance of animals in human society has become a necessity,and the animal-related economy has become corresponding.By studying the significance of emotional design and narrative design in the construction of animal hospice brand,this paper proposes the concept of emotional narrative design,combs and summarizes the research results scattered in different disciplines such as psychology,zoology and design.The study of traditional hospice thoughts sums up how to meet the emotional needs of the audience and construct a good animal brand by narrative techniques.Using research methods such as survey methods,literature research methods.We explore ways to build animal end-of-life brands.At the same time,through market research,the author analyzes the emotional needs of the audience,explores the emotional design through three levels of emotional design,and starts from the theory,function and method of emotional design,combined with narratology and my understanding of narrative design.And analysis,expounding the significance of emotional narrative design in animal end-of-life brand.The animal endof-life brand has become the carrier for people to put their emotions on animals,and to spread the concept of "equality of life" to inspire people's kindness to animals and realize the unity,uniqueness and difference of emotional narrative design in animal end-of-life brand.