On The Propagation Force Of Animal Symbols In Modern Design

With improving national income and the rapid development of tertiary industry, the arts enters into daily lives of average people in diversifying attitude. In the field of modern arts, the design is no doubt one of the most powerful categories, and also one of the most diverse categories. While the economy is experiencing rapid growth, the design promotes economy; and in a thriving society, the design enriches culture. No questioned is the importance of the design. As an important element, the animal symbol has been widely used in various types of commercial logos, product modeling, films and television animation. How to combine the symbolic significance and the brand characters of animal symbol in a skillful manner to highlight the commercial brand image as well as the city brand image is the focus of this paper.Various influencing factors of animal symbol are reduced and divided to more subsection ones in the information broadcasting processes; take the emotional attributes and brand development as staring point, a systematic analyse of the contribution of animal symbol to brand building and effective communication has been made. Study on the methods of bringing diversified affections of human beening towards animals into design and creation, moreover, mix those features of affections with specified brand clutre will enhance Name appeal ennormously. Based on that, customers will connect to the brand more closely and understand more deeply, which lead to a persistent attention and loyalty to the brand.The last chapter illustrates the characters of the animal symbol's influence in information communication with plenty of examples. As an area with more and more influence in the market economy and the development of the society, the brand is not only a sell point of any business or sort of fashion that consumers keep on chasing, and also a kind of resource of our physical and mental demands. The animal symbol, for its approachable, appealing, humorous, and shocking feature, interprets the characters of city cultural and commercial brand well. Animal Symbol with clear personality is undoubtedly an effective entry for us to enlarge urban influence and promote the popularity of the city.