Research On Brand Design Based On The Emotional Experience Of Idol Culture

Since the 1980 s and 1990 s,Japanese Showa idols Momoe Yamaguchi,Seiko Matsuda and Akicai Nakamori have been deeply loved in Asia.After the 21 st century,the Japanese national girl group AKB48 broke the record of one million album sales on the first day,which caused a phenomenon of great popularity in Japan and even led the trend of Asian girl groups.In recent years,the South Korean boy band BTS has also achieved good results in Europe and the United States,and Korean idol culture has been exported in the Asian cultural circle,and the pop music circle in Europe and the United States has also made considerable development.As for China,China is constantly influenced by Korean idol culture: from Produce 101 in South Korea to Produce 101 in China,Youth with You and other variety shows have set off one craze after another.Although the model of Korean idol cultivation has achieved great success,the emotional consumption factor of the brand is often ignored in the follow-up maintenance of the idol brand,resulting in the loss of a large number of fans.This is the primary consideration of the current cultivation of idols.Based on the consideration of the above issues,this paper studies the application of emotional experience design in idol brands.Based on Donald A.Norman’s "Three-level Theory of Emotional Design",this paper conducts practical exploration by designing "Bloom idol brands",and conveys emotions at the instinctive level with soft and beautiful patterns and bright colors.Interactive design is used to convey the emotion at the behavioral level;Through the way of narrative,evoke the memory of fans and convey the feelings of reflection.Thus explore the role and significance of emotional experience design in idol brand.This paper is divided into five chapters.The first chapter: expounds the research background and purpose,research status,methods,research content and innovation points.The second chapter: expounds the related theories of idol culture,emotional design and brand design,and analyzes the emotional design in idol brand design.The third chapter: analyzes the status quo and problems of idol brand design,and puts forward some suggestions for China’s idol brand design.Chapter 4: Apply emotional design to the practice of "Bloom Idol Brand";Chapter 5: Summarize the design methods and clarify the value of emotional design in idol brand design.Through the design of "Bloom Idol Brand",it conveys to the female group that there is more than one kind of female beauty,which should not be defined by others,and the brand concept of awakening dreams,being oneself and breaking free from bondage.To realize the unity,uniqueness and difference of the idol brand from the perspective of emotional experience.