Inheritance And Reproduction Of Achang Folk Song Culture From The Perspective Of New Media

As the degree of modernization deepened and the pace of urbanization accelerated,the field of inheritance of the Achang folk songs originally based on traditional communities is gradually reduced,but with the introduction of new media,the field of inheritance of the Achang folk songs is expanded,the new media is the Achang folk songs culture The inheritance of the new offers new possibilities.This article borrows Pierre Bourdieu's theory of "cultural reproduction",through the research methods of online ethnographic observation and in-depth interviews,attempts to explore the specific face of the inheritance and reproduction of the Achang folk song culture from the perspective of new media,and thinks behind it significance.The study found that the Achang folk song culture,which is under the background of new media,is inherited and reproduced in the new media by means of "unconscious" inheritance and"conscious" reconstruction.The content of the Achang folk songs extends from"love" as the appeal to "mainstream consciousness" and "economy";the interactive methods of the Achang folk songs range from oral singing,"one-to-one" pull songs to supplemented with multiple symbols,"One-to-many"and "many-to-many" pull songs;the ceremonies and performances of the Achang folk songs on the "invented stage" all make the continuation and reconstruction of the Achang folk songs in the name of "traditional".From the perspective of new media,the driving force behind the inheritance and reproduction of the Achang folk song culture can be seen.The intervention of the new media has contributed to the symbiosis of the virtual field and the real field.The inheritance and reproduction of the Achang folk song culture is in the Online aggregation of the virtual field and the offline interaction of the real-world field;the Achang folk song culture has multiple subjects in the process of inheritance and reproduction.According to the positional relationship in the field,it is divided into government fields represented by local governments,and the folk field represented by local people,cultural elites and business subjects is precisely the competition strategy for capital that constitutes a multi-subject action strategy;It precisely constitutes a multi-subject action strategy for the capital competition;from the perspective of field symbiosis,the Achang folk song culture presents in the process of inheritance and reproduction presents the power relationship in which the real-world field is dominated by local governments and the virtual field is dominated by local people.As far as the protection and inheritance of the overall ethnic culture of the Achang are concerned,the spread and inheritance of its folk song culture in the new media has also played a role of "song as a medium"-enhancing the cohesion inward and showing the culture of the Achang outward.It not only has become the way and tool of social entertainment,a booster of ethnic economy and a link of ethnic cultural exchange,but also promoted the return of Achang folk song culture to the daily life of the people and promoted the construction of rural culture and other ethnic relations of Achang.