Research On The BROKER In The Reproduction Process Of Contemporary Folk Culture

Currently,under the influence of modernization,urbanization and globalization,folk culture goes through a process of being revalued and refactored.As something that once played the role of “marginal” and “other”,it has been transmuted by different kind of principal parts,and while challenging the “center” and confirming the “ego”,it has experienced a change of contemporary existential context from for-one's-own-use to being consumed by others.Thus it becomes a resource for a kind of conscious cultural production.From the perspective of current cultural practices,many principal parts have explored,utilized and reproduced the folk culture,and among them,a group of people are so-called brokers.They have the advantage of economic,cultural,and social capital to turn the folk culture into commodities and services.That is,they are able to connect the production and consumption of folk culture.As we have seen,the "broker" community is growing in size,and brokers' identity attributes are becoming more diverse and complex.In addition,they play an increasingly significant role in the production,inheritance and development of contemporary folk culture.This thesis will focus on the practical process of this group of people,taking the operator of Shanghai Chongming Jiangnan Sanmin Cultural Village as an example,adopting the perspectives and methods of folklore,anthropology,tourism and other disciplines,to reflect how do brokers influence the reproduction mode of folk culture and the internal dynamic mechanism in the reproduction process,and to discuss the role and function of brokers in the process of resource utilization and value transformation of contemporary folk customs.This thesis is composed by six chapter.Part One “Introduction” includes the origin of this thesis,relevant study summary and concept definition,and research method.Part Two introduces the general situation of the case.It focuses on analyzing the advantages of Jiangnan Sanmin Cultural Village as a carrier of the reproduction of folk culture,and it analyzes the main practices and multi-identity attributes of the operators of Jiangnan Sanmin Cultural Village as a broker.The third part starts from the two aspects of "reproduced folk culture" and "reproduced cultural space" in Jiangnan Sanmin Cultural Village.It details how the operator of Jiangnan Sanmin Cultural Village,as the culture other,uses what kind of means,what kind of mode to interpret and reproduce the folk culture,and explains the role that the operator plays in the process of folk culture being stared at.The fourth part focuses on how the operator of Jiangnan Sanmin Cultural Village,as the intervention force in the process of intangible cultural heritage protection,excavates and protects the local intangible cultural heritage.And this part analyzes whether and how the operator affects the local cultural inheritance in the context of the intangible cultural heritage protection through cultural reproduction.Part Five discusses the interaction among the action of reproducing folk culture,which was took by the operator of Jiangnan Sanmin Cultural Village,government power and tourism field.And this part presents the micro-environment of the production,inheritance and development of contemporary folk culture,under the complex interaction of economy,politics,power structure and tourist gaze.Meanwhile,the author also explores the dynamic mechanism and development law of folk culture reproduction.And the Part Six is the “Conclusion”.This part analyzes and summarizes the main attribute characteristics of Jiangnan Sanmin Cultural Village's operator as a broker,and rethinks the role of brokers in the reproduction process of contemporary folk culture,as well as the folk culture's survival status and inheritance path,in the context of contemporary urbanization,globalization and post-modern consumerism.