Secular Pilgrimage: A Study On The Emotional Experience Of The People In The Mausoleum Of Guanzhong

A pilgrimage is a journey created in a religious context.It is not only externally represented as a pilgrimage to the Holy Land,but also inherently has a profound spiritual pursuit.So in general,pilgrimage refers to the behavior of believers in the sacred land in the context of religious beliefs.However,in recent years of social research,there has been a gradual broad trend in the extension of pilgrimage tourism.Therefore,many scholars have proposed the concept of "worldly pilgrimage" or"modern pilgrimage".This "pilgrimage" does not necessarily have a religious purpose,or even a lack of secular elements,but tourists will have an extraordinary spiritual pursuit like a pilgrim on the road,and go to a destination that is not even a scenic spot.In recent years,"Waling People"-a special type of tourists who like to worship the celebrities’ tombs,especially the ancient emperors’ tombs,appear in the public eye.In order to pursue their obsessions,they did not fear the difficulties,and they repeatedly stalked the "holy land" in their hearts-the tombs of the emperors.On the behavior and purpose,it is like a spiritual pilgrimage.In this way,the extension of pilgrimage and tourism seems to be expanded.The pilgrimage site at this time is no longer limited to religious holy places,but is a high-grade and unique tourism resource.Driven by today’s communications technology,the digital footprint has greatly enriched the data sources for tourism research.A special group of people such as the Mausoleum,they often record their footprints and emotional experiences on the Internet.Therefore,under the guidance of emotional cognition and evaluation theory,tourism situation theory and motivation theory,this paper selects the Guanzhong Emperor Mausoleum in Shaanxi as a case study,and takes the Lingling people as the research object,and integrates online travel data and questionnaire data to clearly define the tomb.The relationship between people and pilgrims and tourists explores the spatial characteristics of the emotional experience of the people walking on the mausoleum,and explores the changing rules of the emotional experience on the way to the Mausoleum.The main conclusions are as follows:(1)The tomb people are a group of people between pilgrims and ordinary tourists.Although the destinations of the three sometimes coincide,the motivation is quite different.Whether or not there is faith first is a core criterion for distinguishing between pilgrimage and the other two groups of people.Secondly,the purpose of pilgrims’ travel is often to pursue the holy land in the heart,to obtain spiritual baptism or to seek detachment and self.The people of the tombs are often cherished for a certain period of history,their love for ancient buildings and cultural relics,and the sacredness of the pursuit of history and reality.Traveling in the land;tourists are more motivated,seeking fresh,experiencing life,enjoying the scenery,enjoying the service and enjoying the body and mind.(2)The process of walking the tomb is happy.Through the emotional value calculation of the travel notes,we can find that although the emperor has not developed and the traffic is inconvenient,the people of the tombs will have negative emotions,but the emotional average of the Hanling line is 6.46,and the emotional average of the Tangling line is 13.39.Still showing a relatively positive positive emotion.(3)There are three obvious rules for the changes in the emotional experience of the tombs.They are the high-altitude Henggao,the two-headed high-low,and the love house and the Wu.The high-altitude Henggao refers to the high-profile scenic spots of the people who have high emotional experience;the high-low middle and low-level refers to the emotional experience of the people who walked in the tombs is strong at the entrance and exit of the line,and the middle of the road is poor;the love of the house and the emperor’s life is evaluated by the experience of the emperor’s experience.Have a certain impact.(4)Comparing the emotional value of the Mausoleum at the Emperor’s Mausoleum with the scores obtained from the evaluation of the emperor,it is found that the two have a positive correlation,and according to this,the Mausoleum can be divided into four categories,which are selected for tourists’ tourist attractions.It provides a new basis for future route planning.There are two innovations of this paper.One is to compare the characteristics of anthropology with tourism motivation,perceived value,loyalty and other aspects of the tombs,pilgrims and tourists through questionnaires.The nature of a special group adds a new connection between the sacred pilgrimage and the secular tourism.Secondly,based on the emotional experience of the people of the Mausoleum,three rules of emotional change are summarized on the path of the Mausoleum of the Guanzhong Emperor.Dividing the Mausoleum into four categories provides a new basis for the choice of tourist attractions and future route planning.