Research On The Ethical Issues And Countermeasures Of The Phenomenon Of "professional Internet Celebrities"

In the rapid development of Internet technology and network economy today," professional internet celebrity " came into being."Professional internet celebrity" is different from the ordinary meaning of "internet celebrity",the ordinary sense of " internet celebrity " is a kind of group that has aroused the general concern of the public through the network communication,and "professional internet celebrity " has a more clear purpose,that is,to transform the popularity accumulated in the virtual world into the material benefit of the real world.In short," professional internet celebrity " refers to people who make a livin g through the way of " internet celebrity " and obtain the material and economic conditions necessary for survival and development.The rapid rise of "professional internet celebrity" has brought a series of problems to the construction of social moral system while injecting vitality into the development of social economy,culture,science and technology.On the basis of analyzing the connotation and production mode of "Professional internet celebrity" and combing its historical evolution process,we find that the reason why the phenomenon of "Professional internet celebrity" causes many ethical problems lies in the special essence of "Professional internet celebrity",that is,"Professional internet celebrity" takes the material benefit as the direct purpose,not the moral construction as the first purpose.From the analysis of several factors necessary for information sharing,the ethical problems caused by the phenomenon of "Professional internet celebrity" can be divided into three categories:the ethical problems of Professional internet celebrity" themselves,the ethical problems of spreading content and the ethical problems of audience fans.The existence of these ethical problems not only affects the long-term healthy development of the "Professional internet celebrity" group itself,but also has a great impact on the mainstream values of society.In order to solve the ethical problems caused by the phenomenon of "Professional internet celebrity",we must start with the "Professional internet celebrity" itself,audience fans,public administration and the overall social atmosphere,in-depth analysis of the causes of various ethical problems,targeted to put forward effective solutions.