Research On The Commercial Value Of Art IP In Light And Shadow Design

Through the research and analysis of the current situation of light projection design,this paper summarizes that the light projection design has formed a certain scale of industrial development,and the paper also draws the conclusion that the light projection design has a broad cultural and commercial value.Lighting projection design is a new art field in the field of cultural and creative industries,so in the second chapter of the paper,it is proposed that the industrialization development of lighting projection design can learn from some successful experience of cultural and creative industries.That is to use the brand cultivation mode of IP to redesign the art IP with appropriate lighting projection design as the final work,and to develop derivatives.In the third chapter of this paper,the author uses the works of some excellent lighting projection teams at home and abroad as a case to demonstrate the above points.The fourth chapter mainly discusses the future commercial value innovation of lighting projection design industrialization-the establishment of lighting projection Art Expo.Through the rich lighting projection design works presented in the Expo,the attention of professional designers,media and consumers will be enhanced,and the practical application and development of lighting projection industry will be promoted.At the same time,it focuses on the industries that can be linked in the development process of light projection design,and expands more channels for obtaining commercial value.The fifth chapter is a summary of this paper.