A Relationship Between Game And Taichi Push-Hand-a Research On The Chinese Cartoon Derivative Products Which Wander Beyond Its Roles

Industry chain is essential for the establishment and development of the industry. At present, there is not an integrated chain that connects the originality production section, the televised distribution section and the derivative products’exploitation and sales section in our cartoon industry. Although a lot of companies have been working on each section of the chain, the severe disjoint between individual sections leads to a breakdown of the whole cartoon industry chain. Thus affecting the international competitiveness of China’s animation industry, hindering the development of animation .This article emphasizes on exploring how to rebuild the cartoon industry chain and on introducing accurate cognition and treatment methods of the derivative products’explorations and designs.Firstly, this article defines and analyzes the relationships between cartoons, cartoon industry and cartoon industry chain on basis of relative literature reviews. It emphasizes on analyzing the main reason that causes a breakdown of our country’s cartoon industry chain. What’s more, it introduces a new concept to explore and design derivative products in our cartoon industry chain. The last chapter summarizes the whole article and leaves the readers issues such as further research direction and emphasis.This thesis is based on both qualitative and quantitative research. It turns out that there are three sections in an entire industry chain which are originality production, televised distribution and derivative products’exploration and sales; every section makes values which are embodied as the value of originality, transiting and derivative products’operational functions. However, each section influences and resists each other which should not be simply regarded as individual production mode in a stream line. Like the relationship between game and Taichi push-hand, though resisting each other, the correlation between derivative products and cartoon design is especially more obvious. From the point of view of reality and methodology, this article tends to understand the characteristics of cartoon designs, to combine the operation modes of China and the western world, to explore more meaningful methods to direct cartoon derivative products into continuous developments and to put these methods into the practice of derivative products’designs. It aims to form a theory evidence for the industry chain and put the theory into practice in a more specific area.