| With the rapid economic and social development in China and the continuous improvement of people’s living standards,cultural needs have also increased correspondingly.In particular,the transformation of the principal social contradiction in the new era,people’s growing need for a better life has further highlighted the cultural needs.The satisfaction of cultural needs needs to be realized through cultural consumption.Only by constantly improving the level of cultural consumption of Chinese residents and meeting their ever-growing cultural consumption needs can we better solve the principal contradiction in our society and promote the all-round progress of society and the all-round development of human beings.Therefore,the research theme and core content of this paper focus on cultural consumption in the context of the transformation of principal social contradictions in the new era.Around the research topic,thesis is divided into four parts,the first part,from the perspective of the cultural consumption concept definition,characteristics,classification and analysis of the cultural consumption influence factors,and combined with the reality of our country,from three aspects: sum up the significance of cultural consumption,namely,to promote the all-round development of human beings,promote healthy development of the economy,is conducive to building a harmonious socialist society;The second part mainly analyzes the theoretical basis of social principal contradiction and cultural consumption,and then explores the internal relationship between social principal contradiction and cultural consumption in the new era.The third part starts from the concrete reality of Our country,and firstly analyzes the factors that influence our country’s cultural consumption from three aspects,such as the individual factors of residents,the supply of cultural products and services and government policies.On this basis,it further analyzes the current situation of China’s cultural consumption under the transformation of the principal social contradiction in the new era,which is highlighted in the following aspects: the level of cultural consumption is increasing but still low,the imbalance between supply and demand of cultural products and public cultural facilities,the imbalance of cultural consumption structure,and the need to optimize the cultural consumption environment.On the basis of the analysis and research in the third part,the fourth part further puts forward the countermeasures to promote the development of cultural consumption,which mainly include four specific countermeasures,such as improving the residents’ cultural consumption ability,improving the supply of cultural products,cultivating the consciousness of healthy consumption,and optimizing the culturalconsumption environment. |