| With the rapid development of digital technology,the dynamic video arts based on digital technology shine brilliantly.As a branch of motion picture arts,Cinemagraph has been regarded as a rising star in the field of commercial advertisement.This form of artistic expression uses digital technology to make the frame of pictures move only in some regional areas,which makes the image showing a film-like texture,and reduces the information data size of the traditional gifs,and focuses the viewer's attention on certain details.It is visually called‘being above photography and lower than video'.The solidified photos and the changing video are intermingled and echoed to poetically highlight the theme that the artist wants to express.In this paper,the literature method,case study method,induction and summary method and comparative analysis method etc.are used to analyze and explore the theory,technical realization and practical cases of Cinemagraph micro-motion images.Through sorting out and summarizing the creative context of the author's art work-The Glass Zoo,this paper discusses the ways of innovating the expression form and theme of the Cinemagraph under the theme of public welfare,as well as a brief discussion on Cinemagraph micro-motion's production method.From the‘elegance'seen from the image to the‘pleasant impression'tasted on the image,the advantages of the Cinemagraph public welfare categories video are analyzed from the perspective of how the public welfare content can be better spread and how to increase the conversion rate of public welfare activities from initial idea to actual benefit.The ultimate goal is to make the Cinemagraph application innovative so that the audience can have a sense of being in a scene between reality and virtual space,the visual presentation of the work will be more attractive,the curiosity and emotion of the audience will be better induced,and the transmission of public welfare energy will be more convincing. |
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