Advertising Design Research And Application Of Micro-motion Photography

Withthe continuousexpansion of social network coverage and the constant development of mobile terminal technology,the advertising formats under the new environment is developing towards diversification.The ads produced by cinemagraph take advantages of traditional ads,further improve the value of ad viewing,increase the interest of ad viewing,and reform the audience's inherent impression of ads.There are few application cases of cinemagraph ads in China,and the application value of cinemagraph in the field of advertising has not yet been fully utilized.This article will study the design strategy of cinemagraph in advertising through typical case analysis,comparative analysis,and speculation methods,and then apply it to the advertising promotion of the Liangyou Bookshop.This article focuses on the design and application of cinemagraph in advertising,analyzes the advertising features of cinemagraph in social networks,discusses the technical characteristics of cinemagraph photography,the visual viewing advantages used in advertising,and the application scope,application classification and marketing characteristics of cinemagraph through by combining high Advertising case study of quality cinemagraph..Through the comparison with the traditional advertising viewing experience and communicationform,the advantages and disadvantages of the cinemagraph advertisement are thoroughly explored,so as to analyze and demonstrate the application value of the cinemagraph advertisement to the development of product display and brand culture communication.This design strategy study mainly focuses on the design of still images and dynamic images in cinemagraph advertisements.Among them,the artistic expression effects and image story effects of static images,the circulation and smoothness effects of dynamic images,and the real visual effects are summarized.Based on the conclusion of the research on the advertising design strategy of cinemagraph,it is applied to the advertising design of Qingdao Liangyou Bookshop.