Research On Russian Internet Language From The Perspective Of Memetic Theory

Today,with the rapid development of the network,network communication has become a new way of communication by virtue of its fast,convenient and efficient features.Compared with traditional communication methods,network communication has distinct network characteristics and era characteristics.A new social language,the network language,has emerged in network communication.As a special language that reflects and can influence the public's cultural awareness,network language conveys unique values and the latest modern ideological dynamics,highlighting the unique ways of cultural communication and communication.At present,there is no unified definition of the emerging phenomenon of network language.It is generally believed that network language has two meanings: one refers to terms and vocabulary related to Internet and computer technology and application;the other refers to people using computers and Internet media.The language created and used in communication and expression.Compared with the traditional everyday language,the content and expression means of the network language are more colorful.It has two expressions of language symbols and non-verbal symbols,including various combinations of letters,punctuation,pinyin,icons,pictures and words.the way.This paper believes that all the carriers used to disseminate information in the cyberspace can be called network languages.The network language has the characteristics of various forms of expression,humorous style,and both spoken and written language.Memetics is a new theory that explains the laws of cultural evolution based on Darwin's theory of evolution.The key term for memetics is the "mechanical",proposed by Richard Dawkins.We believe that memes can be words,pictures,religious rituals,cultural practices,social concepts and behaviors.As long as the information is continuously copied and disseminated in the cultural field,it can be called a meme.The network meme is not only the basic unit of network language replication,but also the network model itself in the network space.This paper recognizes the Russian scholar ?.?.??????'s view on the classification of Russian network memes,and divides the network memes into the following types based on the memetic carriers: text memes,picture memes,media memes,and mixes.memes.The main characteristics of Russian network memes are: viral transmission,reproducibility,continuity,affectiveness,simplicity,mixing,reality,humor,illusion and expression.As a successful network meme,Russian network language is characterized by longevity,prolificity and fidelity.Russian network language needs to go through four different stages in the process of copying and spreading,namely assimilation,memory,expression and dissemination.This paper takes the two ways of memetic replication as the starting point,and divides the transmission mode of Russian network language into genotype meme propagation and phenotype meme propagation.Among them,the genotype Russian network language can be divided into the same information direct propagation and the same information alien propagation,while the phenotype Russian network language can be divided into homonymous lateral grafting,isomorphic lateral grafting and homomorphic association grafting.By analyzing a large number of specific examples,we summarize the two main ways of copying and spreading Russian language languages: the same information transmission of genotype memes and the isomorphic propagation of phenotype memes.It is expressed as foreign transliteration(English-based),Russian abbreviations,truncation,emoji,old words,and so on.Meme is the basic unit of language evolution,development and communication.In network communication,meme is the concrete embodiment of language.Memetics provides different perspectives for studying issues related to Russian web languages.