Research On The Emotional Expression And Application Of Illustrations In Brand Design

With the advent of the new economic era,consumers 'consumption levels have increased and their consumption concepts have been upgraded accordingly.Their aesthetic concepts and consumption concepts have undergone major changes,so that in the process of brand building,not only must they meet basic functional needs,but also focus on product communication Emotions and consumer experience,the expression of illustrations just introduced consumers into the realm of contextual fusion,prompting them to have new feelings.Therefore,on the one hand,the application of illustration elements in brand design has further stimulated the emotional resonance between consumers and products.On the other hand,the people-oriented and touching design concept has become the mainstream trend of current design.This thesis is based on theory and comprehensively collects relevant literature for analysis and practice.Firstly,it analyzes the emotion expression in different contexts and the research on emotion in design,and then draws the types of consumer's expectations of product emotion and the significance of emotion expression in design.Secondly,the advantages of combining illustration and brand design are obtained through cases.Then,in the creative life brand,the public's emotional appeal to the illustration elements and find ways to resonate with them,and analyze the emotional expression of the illustration elements in creative life brands at home and abroad.With application examples,the meaning of emotional expression in the creative life brand is derived.Finally,combined with the practice of graduation design,the expression form of illustration with its unique advantages,vivid and direct expression of the concept of the product,and better convey the brand's unique emotions and connotations,so that consumers are interested in the product,causing Emotional resonance enables consumers to establish a strong emotional bond with the brand,promotes the development of brand loyalty,and exerts the value of the brand.It discusses the ways in which illustrations resonate with consumers,how brands comply with consumers 'emotional needs,and reverse the situation of brand product homogeneity,which can provide some interested people with reference values.