Font Size: a A A

Emotional Expression Of The Brand Visual Design

Posted on:2013-04-01Degree:MasterType:Thesis
Country:ChinaCandidate:R ZhouFull Text:PDF
GTID:2235330371995314Subject:Art and design
Abstract/Summary:PDF Full Text Request
Emotional design comes to be understood by the effect of rendering products to bemore vivid and impacting positively on human’s senses in audition, touch and smellapart from vision. By virtue of these emotional effects, people evolve some kind of“affinity” to outstanding brand design, through which products of no life can embodyhuman’s temperament and experience. Modern brand vision Image Design not onlyadopts plain factors, but also takes full advantage of direct and concretecommunications between varied emotions and Band Image to meet audient’s desire fornew emotional experiences and spiritual satisfaction. Vision and sensation have aprofound influence in products, endowing them attractiveness in other words.“Attractive force” refers to the process of visual effect influencing on the mind-anincitement of products to potent ional purchasers. Band emotional design gives audientsmuch reflection, fantasy as well as illusion, and renders human to be overwhelmed atemotion eventually.
Keywords/Search Tags:brand vision image, emotional expression, audient
PDF Full Text Request
Related items