The Application Of Illustration Component System In Home Brand Design

Based on the Internet era,brand design is applied in a variety of scenarios.Under this circumstance,this topic will start with the illustration component system combined with the brand design to explain how to create a design exclusive to the brand and have a strong brand gene to promote brand development under the impact of Internet culture at this stage,in the era of big data,And how to improve the efficiency of the design.In the context of the rapid changes in the Internet,the models of various industries have undergone great changes in the past few years.Online and offline integrated consumption has further exploded.At the same time,the great leap in technology has created unlimited possibilities for design.As the product matures,the brand Marketing is becoming more and more important.From the unity of brand image design to the convenience of improving business efficiency,the illustration component system is reasonably used in brand design to increase the reusability of design element components and templates,thereby realizing the value of design maximize.At the same time,in the face of the rapid development of the industry,the fragmented and repetitive design content,and the lack of deep memory of the brand image,the designer's ability is largely compressed and difficult to play.Moreover,the business development of the brand is not unified with the brand design,which leads to the weakening of users' brand perception.In response to these existing problems,only precise brand positioning and the use of the illustration component system to create a unified brand image,improve design efficiency and reuse rate,and reduce design costs.At the same time,"think about the needs of users,understand what they want" first think about user needs,build emotional design,and give users a different sense of experience,so as to maximize brand design and commercial value.This research combines home brand design,proposes brand design using illustration component system,combined with overall thinking,from visual recognition basic design,online operation design,offline promotion activities and extended peripheral products to highlight the core value of the brand.Through the design of illustration component system to bring greater commercial value to the brand.