Research On The Spread Of Domestic Animated Films On The Network Platform

In the current Internet context,taking the related popularity,online ratings and film reviews of all 313 cinematic domestic animation films(as of November 2019)obtained from China Box Office(www.cbooo.cn)and 19 domestic animated movies(over 100 million at the box office)in Tencent as research objects,this paper discusses the optimal path for the production and communication of animated films,builds the audience viewing preference model for online video platforms,statistically analyzes the viewing emotion preferences based on different attributes,visualizes the viewing psychology of those viewers and also quantifies the effect of communication,in order to achieve the ripple transmission from the first reputation to the second promotion and further provide new ideas for "the rise of the domestic animated films."The paper can be divided into five chapters: the first chapter analyzes the communication ecology of animated films on the network platform respectively from five dimensions of the communication characteristic,the communication mode,the communication audience,the communication influence and also the specific communications of animated films at home and abroad.The second chapter conducts the data summary and research analysis of the animated film and online video platform samples,as well as makes the design of the comprehensive research dimensions.Based on the web crawler,the third chapter establishes the film reviewing usefulness model of online video platform taking the effective voting rate as the dependent variable,and also analyzes the related factors affecting the usefulness,in order to better remove the useless or untrustworthy data from the redundant comment texts and further obtain the available text.Based on text mining,the fourth chapter uses the frequency weight method to extract feature words,builds the audience preference classification system of the online video platform,and also calculates the corresponding emotional tendencies.Through combining with the analysis results of chapters 2,3,and 4,and also based on the Internet context,the fifth chapter fully discuss the optimized path of the production and communication for those domestic animated films from five aspects of the innovative expression of classic texts,the re-reading of traditional elements,the scene re-interpretation of the network culture,the reasonable guidance of youth values and even the "high concept" orientation in the animation industry.