Research On The Construction Of The Discourse Power Of College Network Ideology

The issue of ideology concerns the survival of the country and is of decisive significance for the development of a country and a nation.General Secretary Xi Jinping pointed out that to firmly grasp the ideological leadership,management and discourse power,one must not fall.As the main field for carrying out educational and teaching activities and carrying out ideological and cultural communication,colleges and universities have naturally become the frontiers of ideological construction.With the rapid development of network information technology,people have screened out traditional media communication and life styles,and gradually turned into networked,informationized lifestyles and thinking styles.Therefore,it is particularly important to explore the construction of network ideology and discourse power in colleges and universities under the new era conditions.This paper focuses on the construction of network ideology discourse power in colleges and universities,and follows the ideas of asking questions,analyzing problems and solving problems.The first chapter introduces the background and significance of the research topic,finds the theoretical standpoint for the research,combs the research status and trend at home and abroad,and reviews the previous research situation,exploring the practice for this research.space.The article also focuses on the basic concepts of ideological discourse power,college ideological discourse power,cyberspace,etc.,and summarizes the main contents,methods and innovations of this research.The second chapter traces the theoretical basis of the study of ideology discourse power in cyberspace.The main system combs the Marxist thought on ideological discourse power,the western scholars' theory on ideological discourse power and the theory of cyberspace information dissemination and agenda setting theory.This paper expounds the definition of ideology concept of Marxist classic writers with "conceptual superstructure" as the core,and the discourse of ideological discourse power in the advanced theoretical achievements of Marxism in China,which are related to Western scholars Gramsci,Althusser and Foucault.The theory and the theory of communication and agenda setting in the field of communication.The third chapter goes directly into the theme,and deeply analyzes the structural elements of the ideological discourse power in colleges and universities,namely,the discourse discourse setting right,the discourse subject dominant right,the discourse content interpretation right,the discourse communication control right,and analyzes the formation mechanism of the network ideological discourse power in colleges and universities.And realistic features.The article stated that technological development is the material basis and interest appeal is the real driving force.In the network environment,mainstream ideology discourses are characterized by complex discourse issues,equal and pluralistic discourse subjects,vivid expression of discourse,and diverse discourse paths.The fourth chapter mainly studies the realistic situation of the construction of ideological and discourse power in colleges and universities under the conditions of network.Firstly,it analyzes the opportunities brought by network development to the construction of ideological and discourse power in colleges and universities from the aspects of expanding communication platform,prospering ideological culture and improving subject quality.Furthermore,it further analyzes the open and shared cyberspace,which makes the infiltration of strong discourse in the West,the free dissemination of diversified social thoughts,and the formation of irrational network lyrics,which have a certain negative impact on the development of contemporary college students' values.Compared with the United States,etc.The development of information technology in western developed countries is still lagging behind,and the ability of network control is weak.The ability to withstand risks and control ideological voices needs to be improved.The fifth chapter discusses the main focus of the construction of the network ideological voice of colleges and universities.The article points out that the construction of ideology and discourse power in colleges and universities is a high-rise,concrete and extensive systemic project.It requires universities to promote and promote synergies in terms of ideological guidance,communication path,discourse system,team building,and institutional mechanisms.To fully grasp the rules and methods of ideology work in colleges and universities,and to firmly control the ideology of network ideology for a long time.