Research On The Dissemination Strategy Of Sichuan Red Culture Among Youth Groups In The New Era

Culture is the soil of the historical inheritance of the Chinese nation,the spiritual soul of the country and the nation,and an indispensable part of the rejuvenation.The red culture comes frol the traditional culture of the Chinese nation and contains rich historical connotations and spiritual connotations.It is a valuable spiritual wealth formed by the Communist Party of China in revolution,construction and reform,and has an irreplaceable role in the construction of socialist spiritual culture in China.As the backbone of social development,youth as the future hope of national construction,their ideological and cultural construction and values awareness are especially important for the development of the country.With the rapid developlent of social economy,China’s science and technology have made rapid progress,which has also brought young people into contact with more and,nore different cultures and information.Some Western individualism and utilitarianism have gradually penetrated into society.As a result,some young people’s ideological concepts and behaviors are not in line with China,s social development and are contrary to the socialist core values.Therefore,Spreading and promoting red culture is more of an era value,and it is of great significance for young people to form correct values.The red culture of Sichuan is the proletarian revolutionary culture that the Communist Party of China led The Chinese red arn1y of workers and peasants and the Sichuan people through the arduous and remarkable revolutionary struggle.It is concentrated in the revolutionary spirit of diligence,courage,pioneering spirit,unity and cooperation,and selfless dedication.These red spirits are essential for the development of the current era and the establishment of youth values,so it is particularly important to spread and promote the Sichuan red culture among the youth.The research in this paper is mainly from the perspective of communication,combined with other perspectives such as cultural industry and tourism,and uses literature methods,questionnaires and field interviews to study the disseminator,dissemination content,communication channels and communication effects of Sichuan red culture among youth groups.Although The spread of Sichuan red culture has achieved certain results,it also faces problems such as the lack of deep understanding of the red culture by young people,the lack of continuity of communication activities,the stereotypes of communication content,and the need to improve communication channels.In order to solve the challenges of Sichuan red culture communication,first of all,the disseminator should comprehensively and systematically understand the connotation of Sichuan red culture and change the traditional propaganda thoughts;Actively pay attention to the characteristics of youth groups,clarify their needs and information receiving habits,further enrich and deepen the content of Sichuan red culture communication,and present the content of innovative content;and we must expand the channels of communication,give full play to the advantages of each medium,and establish an all-dimensional three-dimensional communication system;In addition,we must establish the red cultural communication information feedback mechanism to strengthen interaction with young people.Through these methods,the communication effect of Sichuan red culture can be improved,and the role of red culture in the ideological and moral education of young people can be brought into play,and the red culture of Sichuan can be better protected and developed to achieve a win-win situation for social and economic benefits.