| In this article the development trends and competition patterns confronted byChina Telecom and the position of China Telecom in the communication industryare analyzed and the marketing strategies of the data communication services ofSichuan Telecom are put forward basing on the modern marketing theories,according to the characteristics of data communication and its customers as wellas considering the stern domestic competition situations faced by the fast-growingdata communication business and the characteristics of local market.Chapter 1 reviews the development of telecom industry, especially the datacommunication of china and Sichuan province, put forward the problemsconfronted by the data communication development and point out the importanceof studying its marketing strategy.Chapter 2 analyses the macro situation, the industry competition and theopportunities and challenges with WTO, which influence the development of thedata communication.Chapter 3, according to market segment, defines the aiming market of Sichuandata communication, which includes great customer, business customer andpersonal customer, and market positioning of the products.Chapter 4 discusses the 4P strategies (product, price, promotion, place) and putforward the marketing strategies in accordance with the data communicationproducts and its aiming market.Chapter 5 discusses the enterprise competition strategies combined with the newsituation of telecom industry reform.According to these strategies, the Data Communication Department of SichuanTelecom specified the development target of 21 branches of the enterprise anddevised adjustments along with the changes of the market. After a one-yearoperation, the status of development has been obviously changed. Especially, therough management has been changed and a marketing group has been organizedwho knows how to plan scientifically and carry it out accurately. As a result, afirm base for the future development of the enterprise is being established.
|
PDF Full Text Request