Research On The Development Strategy Of The North American Study Abroad Version Of Jinan New Oriental School

In recent years,with the continuous development of educational institutions,the education and training industry has been playing an increasingly important role in the market.In recent years,New Oriental has been developing rapidly as an outstanding educational and training institution.According to statistics,as of 2016,New Oriental Education Group basically distributed in all parts of the country,especially in the important city of China's rapid development of the national education and training,successfully occupy the market opportunities,and the number of students has exceeded about 20000000 people.The training of New Oriental universities in North America is a group's traditional strengths and strengths.It has nearly 20 years of development.New Oriental training system and R&D system in New Oriental is improving and is a pillar area of the group.New Oriental in North America project has unique advantages,specifically the group reached with the E.T.S.long-term cooperation agreement,and the Educational Testing Service Center in China authorized,have undeniable North American study training authority.In this regard,Jinan New Oriental University has great advantages in developing North American students.Excellent teachers,reasonable courses and effective results lead to the leading position of New Oriental Jinan branch in North American overseas training industry.At present,there is no training institution in North America to study in North America,which can compete with the New Oriental Education Group.In our country,about 90%of the foreign students will not hesitate to choose the plan of studying abroad in the New Oriental Group and the training of TOEFL,IELTS and so on.Although,Jinan New Oriental North America occupies a large dominant position,but with the continuous expansion of education and training industry development group in North America project market share has gradually reduced the threat rate,the specific performance shows a trend of gradual decline in market share,it can be said that the current development of North America project of the Jinan New Oriental very optimistic.Therefore,in this case,we analyze the internal and external development of New Oriental,and find out the advantages and disadvantages of the New Oriental North American learning sector.We also point out that it is of great significance to improve the effective way and management concept of New Orient operation.This paper from the general theory of competitive strategy of enterprise strategic management theory and the historical development of enterprises,through the analysis of operation data of North America market of Jinan New Oriental,concrete analysis of Jinan New Oriental North America plate Market Analysis and development situation,pointed out the trend of North America market,further analysis of new Oriental North America the service mode,and through the analysis of the internal and external situation of Jinan,using the SWOT analysis points out their advantages and disadvantages as well as the education industry opportunities and threats,so as to further discuss the next step in the development strategy of Jinan New Oriental North America.It is of great significance to constantly improve the position of the New Oriental in the training industry and make the New Oriental more competitive than other overseas training institutions.