Research On The Development Countermeasures Of Martial Arts Fighting Commercial Events

Wushu is a traditional sport representative of China,at the same time,martial arts project is an important aspect of the development of Wushu Industry,the development of China's martial arts business event began more than 20 years has experienced different stages of development from Sanda,a review of the development of road full of frustrations.With the development of the times,Wushu fighting project has excellent antagonism at the same time and it is a good way of physical exercise at the same time.People are paying more and more attention and love for martial arts competitions.Boost government on sports industry related policies,China combat sport industrialization development ushered in the best opportunity to review the history of the development of domestic commercial fighting competitions,development along the way China wrestling events experienced detours of ups and downs,accumulated experience,cultivate the audience.At present,our martial arts competition business is at the initial stage,lacking of organization experience,facing many bottlenecks in the development process,and facing many problems that need to be solved.The "Emei legend" is based on Sichuan,with Emei Wushu culture as its background.In the event,Wushu is integrated into the martial arts and techniques,and the martial arts will be made to the world platform.Based on the case study of "Emei legend" as the starting point using the method of literature,expert interviews,logical analysis of research methods and case study and comparative study of law of our country in various stages of business events in the development of martial arts was summarized,and the development of the case of "Emei legend" the events of the the depth of analysis,to explore the development strategies of Chinese martial arts business events.The following conclusions are drawn:1.China's current commercial market development with the fighting tournament opening policy,the size of the event that,regardless of quality or competitions screenings,the domestic market to fight increasingly prosperous,but most of the events held facing the problem of persistent poor,media marketing is not enough,the audience organization operation is poor.The development of martial arts event in the difficult initial stage,the development of Wushu Industry in the stage of exploration.2.Emei legend event itself based on the Sichuan to Emei Wushu culture as the background,create a features martial arts fighting tournament,after three years of development of Emei legend has high degree of social concern,brand culture is strong,has long held periodic leader ability in fight event in the event,in the process of development continuously according to the nature of the market and fight the project itself constantly adjust the event organization operation,for reform and innovation for the tournament,which makes the Emei legend in numerous competition in talent shows itself.3.At present,the operation experience of the development of Wushu fighting competition is insufficient,and the whole is in the beginning period.The development of professional orientation is not perfect,athletes reserve is poor,the core competitiveness of sports media marketing is not enough,and the development of sports market intangible resources is not in place.4.China's Martial Arts Tournament development strategy to create brand competition,create Star effect,event innovation,improve the appreciation and audience viewing level,emphasize the strong role of media communication,policy management coordination and so on.