Research On The Construction Of Evaluation Index System Of Operation Mechanism Of Chinese Wushu Sanda Professional Events

Modern sports events began during the Western Industrial Revolution and have developed rapidly since.Both sports events and sports promote each other and together become an important part of human social activities.As the essence of Chinese culture,martial arts has undergone more than 40 years of development since the launch of the "Martial Arts Confrontation Project" pilot in the Zhejiang Sports Commission,Wuhan Institute of Physical Education and Beijing Sports University in1979.Although Wushu Sanda,which is a part of competitive sports,started in the context of the "national system" era,with the transformation of the economic system,Wushu Sanda continuously absorbs the marketization experience of foreign combat confrontation projects on the basis of improving its professionalism and marketization.Some achievements have been made.However,martial arts and martial arts are difficult to maintain sufficient competitiveness in the market compared to UFC and boxing and other highly professional fighting events.Martial arts and martial arts are struggling to become professional.Therefore,how to use scientific management methods to improve the market competitiveness of Wushu Sanda professional events,and to form a professional event operation mode that meets the characteristics of the project,has become the starting point of this research.In view of this,the main research methods of this paper are literature method,expert interview method,Delphi method,mathematical statistics method and logic analysis method.Firstly,it combs the development status of Sanda professional events.Secondly,it constructs a scientific and reasonable evaluation index system of Wushu Sanda professional events through Delphi method,and then establishes the evaluation index weight based on the subjective assignment of experts.On this basis,drawing on the experience and lessons of Sanda's professionalization and marketization exploration,the indicators with higher weight value in the evaluation index system are analyzed,and the rationality of the evaluation index system is tested.Therefore,the index system provides a reference for the accurate evaluation of the operation mechanism of Sanda professional events,and provides feasibility suggestions for optimizing and improving the operation management methods of Sanda professional events.The following conclusions can be drawn from the research: 1)From the current perspective,Sanda professional events present a general development status of high and low movement,unstable event cycle,deviation from market logic,and homogenization of operation methods.2)The evaluation index system of the operation mechanism of the Wushu Sanda professional events includes 7 first-level indicators and 32 second-level indicators.3)The weight values in the first-level indicators are arranged in order of E marketing mechanism(0.1491),D Sanda competition system(0.1463),B supervision mechanism(0.1442),A management mechanism(0.1414),C selection of event venue and F guarantee mechanism The weight value is the same(0.1399),and the G tournament sponsorship mechanism(0.1392).Among the second-level indicators,the higher the weight value of the indicators in the same dimension are: A2 martial arts-related policies and regulations implementation and enforcement(0.2035),B1 supervision laws and regulations(0.2554),C2 economic level(0.2057),D2 complies with market rules of competition rules(0.1710),E1 event packaging and promotion(0.2162),F4 event athletes 'athletic and health status(0.2536),G2 sponsorship(0.3407).4)The comprehensive scoring formula of the indicator system is established by the fuzzy comprehensive evaluation method,and the comparison between the subjective scoring of experts and the test score of the indicator system proves that the constructed indicator system is reasonable.According to the constructed evaluation index system,suggestions are made for optimizing the operation and management methods of Wushu Sanda professional events: 1)Considering the interests of all parties,the government and enterprises jointly organize the game;2)Improve the Sanda supervision system and implement the relevant legal system;3)Combine the economic and human environment,Reasonably choose the venue for the event;4)To comply with market needs,establish a system of Sanda competitions that conforms to market rules;5)Build a subsidiary industry of the event and a complete industry chain for professional Sanda competitions;6)Improve the service guarantee system for events and create good professional events Atmosphere;7)Diversity attracts corporate sponsorship and optimizes sponsorship cooperation institutions.