| Jilin Province was one of the provinces with the most thorough and strict implementation of family planning during the planned economy period in China.Due to the implementation of family planning and the serious problem of population loss,the problem of population aging in Jilin Province is particularly serious at present,and the country’s population aging is accelerating.Growth has brought about unfair social conflicts,huge unforeseen risks,and increasingly heavier government responsibilities.On the one hand,the financial burden of the Chinese government continues to increase and pension accounts are facing shortages.On the other hand,Jilin Province is increasingly aging.It also makes the life insurance market face huge challenges and opportunities.At present,the insurance density and depth of the life insurance industry in Jilin Province are still underdeveloped compared to other provinces.There is still a large room for development in the life insurance industry,especially for the insurance business of the life insurance industry.For the company,it is an urgent need to follow the trend,seize innovation opportunities,develop market-competitive products for the elderly in order to win opportunities,stimulate consumer demand for life insurance products to the greatest extent,and fully respond to the challenges posed by the aging problem.Therefore,this article combines population aging and life insurance demand for empirical research,which provides theoretical guidance for solving the aging problem and improving the implementation of the social security system in Jilin Province,which is conducive to promoting the long-term development of the life insurance industry in Jilin Province.Based on the actual status quo of population aging in Jilin Province,local economic development trends and the actual level of life insurance demand for residents,combined with the relevant theories of Yaari,Fisher,and Lewis’ life insurance demand,this paper conducts a systematic theoretical analysis of the relevant factors affecting life insurance demand,comprehensively and concretely Exploring the relevant factors and the mechanism of action that affect the development of life insurance demand under the aging of the population in the province,and comprehensively analyze the influencing factors of life insurance demand in combination with the actual situation of Jilin Province,and select the data of Jilin Province for nearly 40 years from 1981 to 2019,Finally determined the life insurance density as a representative of life insurance demand,Jilin Province’s GDP,one-year fixed deposit interest rate,the dependency ratio of the elderly population,and the average family population as the representatives of the influencing factors of life insurance demand,quantitative analysis of the data through the VAR model With empirical tests,variance decomposition and impulse response tests are adopted to analyze the development of life insurance in Jilin Province and the problems existing in the development process,and the results of the empirical test in this article are obtained: Jilin Province’s population aging has a certain role in promoting the life insurance market demand in Jilin Province.And as the aging process continues to deepen,the degree of this positive impact will become greater and greater.Among them,the dependency ratio of the elderly population has a positive effect on the demand for life insurance in Jilin Province,the average household size has a negative inhibitory effect on the demand for life insurance in Jilin Province,and the per capita GDP has a positive effect on the demand for life insurance in Jilin Province.The one-year fixed deposit interest rate has a positive effect on the demand for life insurance in Jilin Province.The demand for life insurance in Jilin Province is a negative restraint.Finally,through a summary analysis of the regression results,based on the existing problems in the life insurance market and aging status of Jilin Province,and drawing on advanced foreign experience,it is proposed to improve the economy through tax subsidies,increase interest rate clauses,promote economic development and innovate related products for the elderly.The social security system and other suggestions provide theoretical guidance for Jilin Province to deal with the aging problem and drive the future sustainable development of the life insurance industry,and further promote the maturity and improvement of the life insurance market. |