Research On The Dissemination Text Of Xinhuanet's Self-hosted Marathon Event

Since the promulgation of "Some Opinions of the State Council on Speeding up the Development of Sports Industry and Promoting Sports Consumption" issued by the State Council in 2014,the examination and approval rights of commercial and mass sports events have been abolished.Independent marathon events have sprung up like mushrooms,and a large number of media have begun to organize various sports events.In 2017,Xinhua started to build IP for the "Rhyming China" Marathon.The Guang’an International Red Marathon(hereinafter referred to as the "Guang’an Marathon")was included in the "Rhyming China" series of events.Guang’an Marathon is a sports event sponsored by Xinhua.It is operated and disseminated by Xinhua Sports Channel.At present,there is little research on the dissemination text of media self-run events in China.Therefore,through the study on the dissemination text of Xinhua self-run marathon events,the characteristics of two different media texts are presented,and how Xinhua embodies the culture of Guang’an marathon events and promotes the image of Guang’an city in the process of dissemination of events.The dissemination text of Guang’an Marathon in 2017 is taken as the research object.In order to meet the information needs of different audiences,Xinhua divides the dissemination text into the "website text" published on the website of Xinhua Sports Channel and the "public number" published on the "Rhyming China" Wechat Public Number.This paper analyses the text characteristics of Xinhua’s self-run marathon website,and the characteristics of Xinhua’s self-run marathon website from the number of public documents,the theme of the text and the form of the text.The analysis shows that Xinhua uses a variety of all-media communication means to disseminate the events,and the final manuscripts also show different forms and language styles according to different audiences and communication channels.And in the selection of the topics,we can open the focus of the dull marathon events,including the character manuscripts reflecting healthy life and tough quality;the scene capture features reflecting the event events;the peripheral creation reflecting the event culture;the marathon events side notes reflecting the development of urban marketing;the sports comments reflecting the sports spirit and national self-confidence...The characteristics of these dissemination texts are rarely seen in the past marathon events.Before the right of examination and approval for sports events was opened,most marathon events were dependent on other large-scale comprehensive sports events.In the process of media dissemination of marathon events,its rich content of topics,all-round means of dissemination,and three-dimensional dissemination system opened up a new era for media to disseminate self-organized sports events.The gate.In this study,I found that in the process of disseminating the Guang’an Marathon in 2017,Xinhua carried out its "Red" theme culture closely,such as "Running Bar,Youth" Red Horse Public Welfare Activities,selecting ordinary staff of Guang’an City as spokespersons,reporting unusual stories of ordinary runners,student journalists and so on,which are all interpreting "calm and elegant red,passionate".Red,fiery and unrestrained red,full of dreams of red.This "red" theme.And through the track,medal design,high dissemination of Guang’an city elements into the marathon,enhance the image of Guang’an city.