Research On The Multiplicity Of The Role Positioning Of Sports Commentators

As an important part of sports events,sports commentators play an important role in the broadcast of sports events.Their responsibilities include reporting on the situation of sports events,commenting on sports events,and professional interpretation of sports events.Sports events in the atmosphere of the setting off,the audience of the public opinion guidance,and so on.Sports commentators also have certain attributes of public figures in addition to sports events.Playing their own influence through Weibo,WeChat and other new media,sports commentators play an important role in transmitting information and guiding public opinion to fan groups.To sum up,the role orientation of sports commentators is undoubtedly multiple in the process of communication activities,which is determined by this kind of role.The multiplicity of position is related to the social relationship of self-consciousness.According to Mead's theory of "I and ME",human self-consciousness has an important influence on human behavior decision-making.The formation of selfconsciousness is formed under the interaction between "master self" and "guest self".The "master self" is embodied through the behavior and reaction of the individual around the object."guest self" is the embodiment of the social relationship of selfconsciousness.under the guidance of this theory,this paper analyzes the reasons for the multiplicity of the role orientation of sports commentators,and makes a deep research on the causes to promote the development of explanatory activities.The multiplicity of this role orientation It is reflected in the multiple roles of sports commentators,such as news reporters,news commentators,sports experts,hosts,public figures,opinion leaders and even fans.In the process of analyzing the content of the interpretation activities of different sports events,we can find that many sports commentators can not do the balance of multiple role positioning,and there are many problems: for example,The objectivity of missing news reports requires simply showing the attribute of fans.The loss of host attributes simply report on sports events,the interpretation process style is single,the expression form is rigid,the loss of professional reports,the lack of professional in-depth interpretation on the surface,and the stillness of the explanation in the process of interpretation.Or they look down at the audience from top to bottom,rather than watching the event with the audience from a parallel perspective.Through the in-depth interview of sports commentators in the industry,the questionnaire survey of the audience and the analysis of actual cases,this paper probes into a series of related problems related to the multiple roles of sports commentators through the study of literature monographs and so on.Through the indepth interview with the excellent sports commentators in the industry,we get the cognition of the multiple roles of the sports commentators and explain the behavior in the light of the actual situation.This paper probes into a series of problems caused by the multiplicity of sports commentators' own role positioning,and obtains the benefits of these sports commentators avoiding the multiple role imbalance caused by the multiple role orientation in the actual interpretation activities.Experience has certain social significance and reference value.Starting from the audience,we can explore the social factors formed by the role orientation of the sports commentator,and explore the problems of the sports commentator in the explanatory activities from the feedback of the audience,as well as get the beneficial opinions and suggestions of the audience.Through the study of relevant literature,this paper probes into the scientific basis for the formation of the multiple roles of sports commentators,as well as the guidance and explanation of the interpretation activities of sports commentators and the balance of multiple roles.