Research On The Formation Mechanism Of The Immigrant Ownership Tendency Of Tourism Business Owners In The Ancient City Of Dayan

Under the background of global population mobility,the tourism entrepreneurial migrants have become a widespread phenomenon of population movement in mature tourist destinations at home and abroad.As the main group of the tourism market in the destinations,their belonging tendency has received more attention from the destinations' community management.In the current research,most of them consider the belonging tendency of the tourism entrepreneurial migrants from the concepts of the sense of place,place identity,place attachment and comprehensive perception,so that in the actual sense,the research results on the belonging tendency of tourism entrepreneurial migrants are limited.Since its successful application for the world heritage in 1997,the unique natural scenery and strong Naxi style of Dayan Old Town has attracted a large number of tourism business owners to move and operate.It is a typical case study of the tourism entrepreneurial migrants.The research of the thesis is based on the entrepreneurial migrants of the tourism industry in Dayan Old Town.Based on the constructivist grounded theory,this paper analyzes the interview data obtained from the field investigation to discuss its types,characteristics and formation mechanism.Through the constructivist grounded theory,it is found that the beonging tendency of the tourism entrepreneurial migrants has two dimensions: emotional tendency and behavioral tendency.The emotional tendency is mainly reflected in the two elements of local emotion and identity.The behavioral tendency is mainly reflected in the long-term plan,propaganda place,and community participation.According to the different degree of the two dimensions,the tourism entrepreneurial migrants are divided into four types.The tourism entrepreneurial migrants of “integrated local” show the characteristics of strong emotional inclination and strong behavioral tendency;the “dependent local” type tourism entrepreneurial migrants show the characteristics of weak emotional tendency and strong behavioral tendency;“departure local” tourism entrepreneurial migrants show the characteristics of weak emotional tendency and weak behavior tendency;type of “respecting local” tourism entrepreneurial migrants show strong emotional inclination And the characteristics of weak behavioral tendencies.With obtaining the results through grounded theory,it can be found that the belongingtendency of the tourism entrepreneurial migrants will be affected by personal factors and environmental factors.In terms of personal factors,the belonging tendency of the tourism entrepreneurial migrants is mainly influenced by their personal characteristics and value orientation among which the personal characteristics mainly include development process,personality traits and cultural level and the value orientation mainly includes ideal life,the definition of home and urban aversion.In terms of environmental factors,the belonging tendency of the tourism entrepreneurial migrants is mainly affected by three major factors:business market,social relationship and local resources.The operating market includes operating income,industry atmosphere and government supervision;social relations include new relationship network and old relationship network;local resources mainly include natural resources,public resources and human resources.By combing the relationship between the influencing factors and the characteristics of the different types of the tourism entrepreneurial migrants' belonging tendency,this study constructs a mechanism model of the belonging tendency of Dayan Old Town tourism business owners based on personal factors and environmental factors,in order to contribute to the improvement of the local community immigration management system and the harmonious as well as sustainable development of community tourism.