| The emergence of the Internet is not only a leap in technology,but also a change in the way of social interaction.Because of its own technical advantages,network not only promotes human interaction from the real world to the virtual world,but also develops different ways of network interaction.This includes a new way of network interaction,which takes "meme" as the interactive symbol-"playing meme" interaction.The network interactive way of "playing meme",taking the special interactive symbol of "meme" as the medium,has not only a special interactive process and mechanism,but also the embodiment of the user's own culture and values,which reflects the output of individual meaning and the exchange of emotion.Through the study of the interaction of "playing meme",we can understand the basic characteristics of the new network interaction based on the special symbol of "meme" and the significance behind the interaction.In this study,the symbolic interaction theory is used as the analysis framework.On the basis of combing the related literature of domestic and foreign scholars' network interaction research,users of bilibili are selected as the observation and interview objects.This paper adopts qualitative research methods,mainly semi-structured interviews,supplemented by participatory observation,to obtain relevant qualitative data in the community of bilibili,to study the interactive mechanism and process of the interaction,and to explore the meaning of the special network interaction behavior of "playing meme".It is found that "meme",as a symbol,can be expressed in two forms: linguistic sign and non-verbal sign.It has the characteristics of short form,obscure expression,special connection and timeliness.The network culture field based on bilibili plays a constructive role in "meme".Users participate in "playing meme" interaction to express themselves,social interaction,participate in comments and share with others The two sides of the interaction play two different roles,one is "the discharger" and the other is "the acceptor",and they undertake the role through anticipation;the "playing meme" interaction emphasizes identity in function,and has high personality and social characteristics.The interaction process of "playing meme" includes three stages: stimulation,explanation and response.In the stimulation stage,the individual,under the stimulation of motivation,has the impulse to use "meme" to comment,and selects the appropriate "meme" to comment in the interaction between the host and the guest;in the interpretation stage,the individual interprets the "meme" sent out in the stimulation stage,including the understanding of the new meaning of "meme",the interpretation of symbols,and the definition of "playing meme" situation;in the final reaction stage,On the basis of explaining the symbolic meaning of "meme",the individual anticipates the social role expected by the other party,chooses the appropriate "stem" to respond,and constantly modifies the "stem" he chooses to promote interaction.The interaction of "playing meme" is not a simple exchange between symbolic media,but a kind of socialization phenomenon."Playing meme" has a unique meaning behind the interaction behavior.For individuals,it promotes the expression of individual personality,self construction and change of life style;for society,through "playing meme",it forms a subculture among groups,and promotes empathy and cultural identity,but without guidance,it will also lead to social anomie in the community. |
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