Research On The Current Situation And Countermeasures Of Summer Swimming Training For Children In Baoding City From The Perspective Of SWOT

Swimming is a popular sport with a high level of national participation.Swimming is not only a survival skill,often participate in swimming can also cultivate people's will quality,comprehensive exercise of people's physical quality and sports ability,for people of different ages will have different effects,swimming can also alleviate some people's sports injury.As a northern city,baoding has a hot summer,so swimming has become a good place to spend the summer.As the main audience of summer swimming training,children have accelerated the development of various summer swimming training institutions.Taking children's swimming training in baoding city as the research object,this paper investigates and analyzes the current situation of children's summer swimming training in baoding city through literature review,interview,questionnaire survey and other methods,and analyzes the advantages,disadvantages,opportunities and challenges of children's summer swimming training in baoding city through SWOT analysis.1.Advantages: the characteristics and advantages of swimming events,the diversification of marketing methods,the influence of summer swimming atmosphere,the advantages of geographical location,the advantages of venue facilities,the diversified choice of training forms,the motivation of students to participate and the support of parents,and the effectiveness of publicity and promotion;2.Disadvantages: imperfect related market and management development system,seasonal participation affecting the long-term development of the industry,malicious competition in the market,low understanding of swimming majors of managers,factors restricting children's participation in summer swimming training,lack of teachers;3.Opportunities: the support of relevant government policies,the influence of excellent sports performance of high-level athletes,the development of sports industry promoted by economic development,the development of events and theimprovement of management platform,the need to provide reserve talents to professional teams,the rapid development of swimming clubs,and the market environment to attract investors;4.Challenges: safety risks in swimming training,market diversion under the impact of other training institutions,need to get parents' recognition of the training course effect,and the impact of training costs.In the face of all kinds of possible problems,the countermeasures are as follows:(1)Actively take measures to eliminate safety risks.(2)Strengthen the learning of related professional contents for operation and management personnel.(3)Improve market price supervision mechanism and management.(4)Improve the cultural quality of coaches and the quality of teaching.(5)Enhance professional training for coaches.(6)Natatorium will seize the opportunity to prepare for long-term sustainable development.