Investment Decision Of Qilian Wine Production Line Technological Transformation Project

With the improvement of people's living standards and growing concern about their own health problems,wine——on behalf of the global wine varieties,loved by the people.The development of the wine industry is rapid,unprecedented prosperity.Global annual average consumption is 51 million tons,the total output is 48 million tons.With respect to the West long wine making history,China's wine industry has just started,wine accounts for only 5%of the entire wine industry 30 million tons of total production of alcoholic beverages in 2013.But China's market potential should not be underestimated,China's wine industry has a very good market prospects.In 2001,Qilian Wine Company built an annual production capacity of 3,000 tons of wine factories.By 2003,2008,technical innovation and expansion make it reaching an annual production capacity of 5,000 tons.The full introduction of France,Italy advanced production equipment and technology achieve a fully automated production,in collaboration with the wine research center,China Agricultural University,the production of "Qilian Legend" have reached the domestic first-class level.With the rapid growth of the Qilian wine grape wine production and domestic consumer market,the production line can achieve full load operation,the original wine storage capacity can not meet the demand for wine storage,while the original part of the production equipment has lagged behind to keep up with the rapid development of the wine industry.For the current production status,putting forward wine production line technological transformation,after the transformation,wine production capacity increased 2,000 tons,while built 2,000 tons of the new wine storage facilities,so that the finished wine after the expansion of production scale of 7,000 tons and 9,000 tons of wine storage capacity.After six months to three years storage period,more good quality,value can be increased more than 10 times the original wine.Through research,mastering wine market situation,the state's wine industry-related policies and regulations;mastering Qilian Wine internal resources,energy and technical conditions.Reasonable choice of the project area,calculate capital investment costs,sources of funding and reimbursement analysis,estimates of production costs,optimize orgeanization with staff.Evaluation of economic and social transformation projects.Analysis of whether the project is to solve the plight of enterprises currently produce,demonstrate the feasibility.Major projects involving economic,financial,energy,social and environment system analysis.By analyzing the demonstration project is feasible.This paper aims to demonstrate the feasibility of enterprise transformation,however,due to the level of theory and subjective and objective sources of information factors,there are still some obvious shortcomings in the process of discussion:such as not deep enough for a comprehensive market analysis;for Qilian Wine data analysis is not deep enough.