Development Strategy Analysis And Implementation Strategy Of X Life Insurance Company

With foreign insurance have entered the domestic market,China's insurance industry has increasingly with the world,facing the competition is increasingly fierce.In this situation,our country life insurance companies face severe market monopoly,low level of staff quality,personnel flow too fast,life difficult problems such as small and medium-sized companies.The insurance market increasingly open,increasingly fierce competition,the life insurance companies are actively seeking breakthrough for the development of the market,to adapt to the enterprise marketing environment change,increasingly improve enterprise's marketing ability.An unprecedented active life insurance market in China,full of life insurance products supply,the fierce competition than ever before.Therefore,the life insurance companies is suitable for the development of the market environment and their own conditions strategy is very necessary.In this background,this article to a specific life insurance company as an object,studies its development in the current situation and the problems in the process of reason,and provide the ideas to solve the problem,starting from the life insurance company's specific situation,development strategy,for their design and the implementation of the corresponding countermeasures are put forward.At first,this paper narrates the background of research,less so for life insurance companies in the current situation of the development strategy and countermeasure study has a certain value and significance.On the basis of using the method of literature research,for the life insurance expatiates on the meaning,function,and then introduces the PEST and SWOT commonly used analysis methods,such as enterprise strategic management research and for strategic management concepts and theories are introduced.On the basis of theory,into the specific study of X life insurance companies.Life the use of PEST analysis tools for life insurance company X's political legal environment,economic environment,social culture environment and technology environment has carried on the exploration of respectively,and studied the existing problems in the development of the company,think that the company is now the market localization is unclear,companies lack a positive atmosphere,the meeting become a mere formality,the task of tracking supervision not enough thoroughly,performance is not ideal,serious brain drain,these problems have affected the further development of the company.Investigate its reason,these problems,mainly by the company's internal management does not reach the designated position,salary system,lack of competitiveness,the company promoted the defects of evaluation system to effectively implement.Therefore,this article has used the SWOT analysis method,further studies for X life insurance companies,think the current X company the advantage of low cost,easy to increase the profitability of insurance products,strengthen the customer resources,fast flexible decision-making mechanism,innovation enthusiasm is higher;The disadvantage of the existing business structure imbalance,the management cost is higher,the internal control mechanism is weak.lack of professional talents;And at the same time,company X and facing the insurance market demand increases,the opportunity of competition order gradually standardized,as well as the insurance market competition is intense,the company with the mediation of the threat of cooperation fragile,lack of enterprise culture.Based on the result of SWOT analysis,analyze the combination of company development strategy,the company choose the focused differentiation strategy,and formulate the development strategy of the implementation of the countermeasures for it.