Research On The Development Strategy Of Jiangsu Runhe's International Business

Along with the economic globalization and China participated the WTO to deepen the economical activity,the internationalization development has already become the important selection for the enterprise to enlarge its business.Jiangsu HOPERUN corporation since the 90s of the last century has started its international business extension,at present set up series of sub-companies at Japan(Tokyo/Nagoya),U.S(San Francisco/Boston),and Singapore to response for local business extension.Along with the change of internal conditions and the market,how to go with the tide,to make the internationalization strategy that answer for its own development has become an important subject of the enterprise.This article is based on the strategic management theory for modem enterprise,combined with the internationalization development course of Jiangsu HOPERUN Corporation,and according to the order of the environment analysis,strategic choice,and strategy implementation to conduct in-depth analysis and research for the development strategy of the enterprises.Jiangsu HOPERUN Software Corporation is an important enterprise within the scope of China software enterprises.The main business of the corporation is supplying informationization service within the professional field for the users both from the Chinese and abroad.Since the establishment of the corporation the development strategies of"internationalization,specialization and high-end oriented" had been adhered,we focus on the scope of three specialties such as "Management software for supplying chain","Intelligent terminal embedded software and its products","Informationization software for intelligent power grid" etc.The service content is based on the solution for the user and including consultant,design,product,test,and maintenance,etc.service in the all of lifecycle.Our Corporation set up headquarter and R&D base in Nanjing,also series domestic holding sub-companies in Beijing,Shanghai,Xi'an and Shenzhen etc.and in Japan Tokyo,Singapore,U.S Boston,Silicon valley abroad holding sub-companies,so,we have the ability to conduct global software service and delivery,to be capable supply full-scale,prompt and high-efficiency service of I.D technique.This article has made identification the core competitiveness of Jiangsu HOPERUN Corporation also the opportunities and threats both shall be faced in the internal and external,and the challenge during the process of the internationalization,trying to find out the company's future development strategy of the further internationalization,in order to support the company's international business expansion in the breadth,depth and height.This article also made a detailed analysis on the internal conditions of Jiangsu HOPERUN Corporation,including human resource/product service/enterprise culture and also regional layout etc.look for differences competitive advantage in Jiangsu HOPERUN Corporation during process of the intemationalization,but also in the article pointed out that the Jiangsu HOPERUN Corporation in internationalization development has the various problems,such as multinational corporate culture,brand popularity,product/service maturity etc..Finally,combining the analysis results both in internal and external of Jiangsu HOPERUN Corporation,in the enterprise strategy,human resources,technology/product,enterprise culture etc.in the implementation path attempts to give specific recommendations,for the domestic similar enterprises and provide some reference value.