Jiangsu Unicom Rural Information Service And Competitive Strategy Research

In recent years, the Government, dominated by agriculture and the rural informatization rapid development in Jiangsu Province, rural communications network and infrastructure construction such as radio and TV network has made considerable progress, Occuparion on the basis of telephone and cable TV, and achieved administrative villages through broadband, set up a number of important agricultural and rural information database, forming a group of agricultural information resources development and utilization of results of great value, building a number of agricultural information website platform, initially formed a rural information organization systems. But in development in the also exists with many bottlenecks, main performance in:area Zhijian agricultural and rural information deveropment is different of stage; investment dispersed, and "bar segmentation" serious, lack effective of and manpower coordination, Bulls times, led human, and material, and financial of multiple waste; information of integration and shared rate very low; agricultural economic information of supply and demand butt difficulties, information service long-acting mechanism far no get established.This article system analysis has Jiangsu Province rural information development of market demand, and competition environment and effect factors, to Jiangsu Unicom company for case, using Porter "five force model" and SWOT model, analysis has Jiangsu Unicom as rural information service market lag entered who by has of advantage and disadvantage, faced of opportunities and challenge, from operating layer strategy angle, pursuant to value chain theory, made has Jiangsu Unicom in rural information market of service programme, and operations mode and for different area by should take of competition policy.