We-media Marketing Strategy Analysis Of Millet Phone

With the rapid development of economy, information technology is progress in thefast and new direction,However,the rapid development of information technology willcertain push the development of Mobile Internet,which also changing everyone and allwalks of life to some extent,especially promoted the rise of Smart phone.In such a highlycompetitive environment of mobile phone market, as a newborn domestic brand,MilletPhone Relying on the advantages of their products coupled with a unique marketingmodel has attracted the attention of consumers,The only form available on the applemobile phone when the loot picture first appeared in the domestic mobile phone,Milletmobile phone created a marketing miracle in China Market. I believe that the uniquemarketing model of Millet mobile phone reflected in the application of the media, mainlyincluding micro blog,official website and millet BBS three major media platforms.This paper mainly research the media marketing strategy of millet mobile phone byfive parts, The first is an introduction to the research background and significance,domestic and foreign development status, research contents and methods.The first part isthe analysis of the millet mobile phone, including the introduction of millet company andmillet mobile phone and the marketing environment of millet mobile phone.The secondpart to the fourth part is the analysis of millet mobile phone marketing strategy from themedia.The final part is the advice of the millet phone marketing strategy, mainly for putforward some suggestion of slack of support in the process of millet mobile marketing.