Dehua Dai Yun And Chicken Ltd.Marketing Mode

For a long time,rural poultry industry has been complacent in their own production,own consumption,self-sufficiency of the situation,there is no scale industries,industrial production patterns can not be formed,it did not have much money.In the information construction in rural areas,China is in its infancy,relatively weak information base,the starting point is not high,investment in information technology in rural areas is limited,human,material and financial resources to invest limited information supporting conditions can also lagging behind,and information technology is still lagging behind the goal.Therefore,guiding rural livestock production patterns change,increased investment in information technology in rural areas,promote the development of rural information,it is particularly important and urgent.Vigorously develop the rural agricultural information,strengthening the information base in rural areas,promote rural economic development by rural information is beneficial to crack the problem of rural development initiatives are effective measures to promote rural economic development.Taking Dehua Dai Yun and chicken Co.,Ltd.based information model for the development of the case,guide the development of livestock industry with other rural areas of the case,played a leading role model,promote rural economic development.The use of relationship marketing theory,the relationship Dehua Dai Yun and chicken Ltd.with the relevant parties to maintain and develop.Using game theory to analyze Dehua Dai Yun and chicken Ltd.with customers,agents conducted the game process,from selling stage sales at a disadvantage,the customer can buy,the online sales company and customer interests to achieve maximum balance.Use of information resources allocation theory,analysis Dehua Dai Yun and chicken Ltd.to information resources on product sales,promotion of the company’s efficiency improvement.Use of economic growth theory,analysis Dehua Dai Yun and chicken Co.relational capital,labor,technological progress between the elements.The use of systems theory,Ltd.Dehua Dai Yun and chicken for technology reform,reform,technology innovation development Dehua Dai Yun and chicken,Inc.,to raise funds from the villagers started to stock large-scale operations.Using the theory of sustainable development,we analyzed Ltd.Dehua Dai Yun and chicken how to do to protect the seeds from the base to the original development of market development cycle.Analysis of Agricultural Information Development policy guidance mechanism,market development mechanism,qualified personnel,information on rural poultry industry outlook and views.