Research On Quanzhou Mobile 4G Marketing Strategy Based On The Analysis Of Consumer Behavior

On the afternoon of December 4,2013,China Mobile,China Telecom and China Unicom,the three telecom operators to obtain formal 4G business license issued by the Ministry of industry and information technology,marking the 4G era of communication era officially opened,operators have the layout of the development of 4G,launched fierce competition.It is also at this time,the communication industry tax system reform,government regulators require operators to cut marketing costs,speed drop charges such as a variety of regulatory measures introduced intensive and the operators of business is facing unprecedented challenges.In this context,the Quanzhou mobile to meet the difficult,and vigorously develop the 4G business,in the4 G operation has made brilliant achievements.In this paper,the use of theoretical research,big data analysis and other methods,based on the practice of the development of Quanzhou mobile 4G,combined with the consumer behavior model analysis,proposed the development of Quanzhou mobile 4G marketing strategy adjustment.The third chapter,the fourth chapter and the fifth chapter and the sixth chapter is the main content of this paper,chapter three introduces the current situation and marketing strategy of Quanzhou mobile 4G branding,chapter four analysis the 4G consumption behavior of Quanzhou mobile different consumer groups,chapter five put forward of Quanzhou mobile 4G adjustment of marketing strategy,in front of the analysis based on.Chapter six presents Quanzhou mobile adjust 4G marketing strategy for the implementation of security.Finally,the significance of the analysis of consumer behavior is summarized,and the future direction of further development.