Research On The Application Of Interactive Digital Image Design In Public Information Communication

With the advent of Internet and the popularity of computer intelligence,we have less access to the text information.Human beings have slowly understood the world from images,sound and perception of the multi-dimensional space instead of the text.In the visual age,as a new design language,comparing to simple combination of text and pictures,digital images are more powerful to evoke.With the maturation of digital technology and the improvement of public aesthetic level,people prefer to participate in or interact with the process of obtaining information as a information communicator instead of being audience who only can accept information passively.Because of the trend,the interactive design function of digital image has been paid more and more attention and widely used in various fields of information communication.Based on the analysis of the evolution of public information communication,this paper explores the reasons and the inevitability of the development of public information communication turns into the interactive digital image era.Using catering advertisement as a main point,.this paper focuses on the application of interactive digital image design in public information communication in the context of new media.Through analyzing the current status of catering advertisement in China,I found that due to limited technology and backward ideas,the interactivity of digital image has not been taken seriously and play well.At the same time,the traditional way of advertising is bomb-based and virus-based communication,which makes public feel resented and resistant.How to combine the newest interactive digital technology to design commercial advertising that"have a good impression" for public today is the problem that Chinese catering advertisement designers need to focus on.From the analysis of the success domestic and abroad cases,I try to analyze and discuss the potential strategy of Chinese catering advertisement in the spirit of people-centered thinking.