The Analysis And Design On The Identity Of Digital Enterprise

Along with the time advancing, the time concept is also changing. The rapid development of the fourth generation of media internet, causes the information dissemination industry to face a transformation. The visual recognition system, also extends to the new domain. The internet plays an important role in the advertisement of enterprises news. VI meaning was also gradually applies on the Internet. We redefine VI as the network image recognition design, which is called IVI. It developed a new space, and the visual culture has become a leading design tidal current.This research starts with a general discussion on the interrelationship between media and CI, analyzes digital media's influence on CI and the cause of it, provides an envision of CI and finally presents the corporate identity system based on digital media (CISBDM) as a solution to the issues above. CISBDM is a new mechanism to utilize and manage branding assets on the Internet via information techniques. It features three functions known as disseminating, managing and dynamic responding.From the point of view of designer, this thesis discusses some basic principles about the design of the CISBDM and introduces a new CI concept named interaction identity. Finally, these principles including the interaction identity concept are partly employed to direct a design practice.CISBDM provides a new solution towards the issues related to CI in digital era. Also, the interaction identity concept enriches the methods in CI design and practice. They are meaningful in both theoretical and practical perspectives.