Financial Statement Analysis Of ZTE Based On Harvard Analytical Framework

With the popularity and constant iteration of intelligent terminals,and the deepening of Internet thinking in the concept of the public in recent years,the mobile Internet has been explosive growth,the traditional information technology(Information Technology)and communication technology(Communications Technology)integration Information and communication technology(ICT)is already the trend.As the basic and strategic industries of society,ICT get more and more attention from governments and investors,basically led the development of the world economy.In the "Twelve Five" period,China's ICT has been expanding,the proportion of the economy and the role is more and more important,ICT is put on the the height of national strategy in the "Thirteen Five" plan recommendations.ZTE as a guide and pioneer of China's ICT construction,its development scale and direction,both for itself,or for China's ICT construction,have a pivotal role.This paper attempts to interpret ZTE's financial statements in the years from 2011 to 2015,study and explore its development under the general trend of ICT integration.In the selection of research methods,this paper uses the famous Harvard analysis framework.With reference of the financial statements and development strategy from 2011 to 2015,analyze the financial and accounting status and forecast ZTE strategy positioning and future development.Based on the financial statements of ZTE from 2011 to 2015,this paper use Harvard analysis framework to analyze the external environment and internal situation of ZTE,evaluate its strategy selection in current political,economic,social and technical environment.At the same time,with the analysis of a series of key elements and indicators of the balance sheet,income statement,cash flow,have a comprehensive understanding of ZTE's market performance.In addition,this paper combines the strategy of ZTE and its specific performance in the market,connect its strategy with financial activities,so as to forecast and evaluate the development of ZTE in near future.Due to knowledge,time,experience and other constraints,this article mainly selected for comparison with ZTE is the leader of China's ICT development-Huawei(Huawei is not listed,the financial statements are from Huawei's official website),there will be some limitations without conducting a complete comparative analysis with the other competitors such as Nokia,Ericsson etc.on the international market,hope to follow up the opportunity to continue to improve and complement.