Development Of Slow Tourism Products Of Wuhu Jiangnan Slow Valley From The Perspective Of Experience

With the rapid development of the global economy,improved living standards and increased problems related to the environment,society and human psychology,people began to think about the true meaning of life.Led by the Western developed countries,"slow food movement","slow city movement","slow travel slow" and other slow action have been launched,thus making the concept of slow life coming into being.Slow tourism was produced with the combination of slow lifestyle and tourism.In this context,the study was researched based on the core concept of slow life through literature research,case studies,comparative research and other methods.And the slow tourism products was researched under the perspective of experience in the case of Jiangnan Slow Valley,Wuhu city,Anhui Province.At present,many experts and scholars in China conducted research related to slow life,slow travel,slow movement,slow city etc.When compared with the researches in developed countries,the studies in China still belongs to the initial stage with the few results.This paper studied slow tourism products from the perspective of slow life and experience,hoping to integrate the concept of slow life into tourism development thus promoting the transformation and development of China's tourism industryBased on the analysis of the concepts such as slow life,slow travel,experience,experiential tourism etc.,this paper points out that the experiential slow tourism products are divided into three types:point,line and face.Compare slow tourism products at home and abroad from these three aspects and analyze the difference of product development,function and experience so as to find the countermeasures to the development of slow tourism products.This paper aims at the development of the slow tourism product of Jiangnan Slow Valley,studying its current development condition,analyzing the shortcomings of its development and finally putting forward some ideas to solve the problem.Through the analysis,this paper puts forward some ideas to Jiangnan Slow Valley,such as the optimization of government functions,cultivating slow life concept;paying attention to the interpretation of rural origin,refining the concept of slow life elements,the formation of brand characteristics,enhancing the participation,experience degree and cultures of slow travel products,in the hope that that these measures could be helpful for the development of slow tourism products.