Study On Slow Traveling Development For Mountain Wuyi

The tourism development of world heritage site is concerned by many people. Mountain Wuyi is one of the four world natural and cultural heritage sites in our country, after thirty years of development, tourism industry has made great achievements and become the local leading industry, which gains a good reputation at home and abroad. But at the same time, many problems such as product homogeneity, lack of cultural connotation, has gradually appeared in the tourism product exploiting, and hinder the further tourism development of mountain Wuyi to some extent.At the same time, after30years of reform and open, China has become the world’s second economic giant. People’s living standard has been gradually improved, work time has been shorten, leisure time has become more and more long, our country has entered the era of leisure economy. With the rapid development of China’s tourism industry and the enrichment of experience for tourists, market demand on traditional mass sightseeing tour has been gradually decreased. DIY tour, backpacking, slow traveling are gradually appreciated and loved by many tourists.Based on the general background of leisure economy era and popularity of slow life, this paper retrieve researches on world heritage tourism at home and abroad, study on the basis, necessity and feasibility, and strategy of developing slow traveling and leisure tourism for mountain Wuyi by theory of leisure tourism, modern leisure theory, theory of slow city and tourism destination area life cycle theory. Through analysis and research, the world heritage site Wuyi has advantaged superiority for developing slow traveling and leisure tourism, but there are many bottlenecks restricting the healthy development of slow traveling. Under the background of the coming of "leisure era", the government and tourism industry should play its own role and use the new way of slow traveling to make the world heritage site Mt Wuyi become an international well-known and domestic first-class "slow city, leisure mountain", which is another gold-lettered signboard for Mt Wuyi.